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The impact of the financial crisis on the video conference public hire market
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The impact of the financial crisis on the video conference public hire market

Eyenetwork May 2009

 

In Spring 2009 Eyenetwork contacted over 1000 of their customers for their view on video conferencing and the recent changes in the global economy.

 

The results pointed towards the final coming of age of technology over travel.  Whether for financial, environmental or personal reasons the increase in video conference meetings has been marked.

 

The demand for video conferencing and specifically renting public video conference facilities by the hour continues to increase.

 

As more and more companies realize the value of linking (and thinking) outside of a point to point video conference call within their own organizations, Eyenetwork has seen more USA facilities being booked.

 

Companies are slashing their travel budgets and as a result they are urging their staff to video conference instead.

 

Senior Management, tired of travel, are asking their PA’s to get them a video conference meeting to save on time, whilst neatly ticking budget and CSR requirements.

 

For companies who have their own equipment it makes sense to hire a public video conference facility to link with someone who does not have equipment. Facilities can be hired around the world and are equipped with the latest video conference technology.

 

With an increase of 65% in larger multi-points (5 sites or more) Eyenetwork has had clear feedback that CEOs are starting to see the value of delivering a single message in one hit to all board members and senior management – in several countries at once.  Major decisions have been made, key accounts won and strategies put in place to get through the global financial crisis.  The message is heard by all at once with no dilution of its impact.

 

Eyenetwork asked:

Does the global credit crunch make it more likely that you will video conference instead of spending money on travel?

 

A massive 77.5% answered yes it did.

 

The environment is also finally getting some consideration from the business community.

 

Video conferencing means you can meet without traveling.  This simple change in behaviour can help reduce climate change by reducing co2 emissions which would otherwise be released by and airplane or car journey.

 

For example – one person’s carbon foot print flying from London to New York would be 2.27 tonnes of co2.  And the amount generated by a video conference?  Too small to calculate in terms of an hours worth of electricity to power both sets of equipment.

 

Eyenetwork asked:

Does a growing awareness of environmental issues - the fact that video conferencing reduces the need for business travel, thus reducing CO2 emissions - make you more likely to video conference?

 

And an encouraging 47% answered yes.

 

The Global Economic Recession has been the impetus that many have needed to stop traveling, start video conferencing and keep within a new, lower budget. 

 

Eyenetwork has risen to this challenge and has added even more public hire facilities to their already impressive global portfolio.

 

Contact Details

Jane Wrin, Press Office

info@eyenetwork.com

Eyenetwork
Victoria House
125 Queens Rd
Brighton

BN1 3WB

UK

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