Starr Tincup publishes blog for results-oriented marketing professionals

FT. WORTH, Texas – September 12, 2006 – Starr Tincup, an integrated marketing firm that serves software and services companies through customer selection, acquisition and retention, currently publishes a company blog geared toward results-oriented marketing professionals. The blog offers both pragmatic tips to measure and improve marketing results for business-to-business companies and strategic discourse around the topics that are reshaping the marketing industry and the way professional marketers conduct their business.

The blog’s most recent entries focus on shortcomings of the old, outdated advertising agency model ( including the way advertising agencies are organized and the services they choose to offer clients ) and the emergence of a new, more efficient marketing agency model. The blog provides an outlet for discussion about the new agency model—Starr Tincup is utilizing Web 2.0 techniques to encourage a community discussion about the transition from a traditional to an integrated marketing model, and the agency structure and competencies necessary in the new marketplace. These entries and the associated comments also serve as a general outline for Starr Tincup’s upcoming white paper on the agency of the future.

“Blogs are important tools for conveying the spirit and substance of a company,” said Bret Starr, principal and co-founder of Starr Tincup. “We don’t plan to inform or educate, but instead to start conversations about the topics that are important to us and our clients, like the emergence of a new agency model that better serves B2B software and services companies who aren’t concerned as much about brand as they are about driving leads and sales.”

Starr Tincup’s blog provides an opportunity to convey thoughts and ideas that regularly occur during the interactions between clients and the firm’s leading marketing consultants. Recent postings include:
•    The New Agency Model – Part III ( Final )
•    The Cost of Email Marketing
•    The New Agency Model – Part II
•    The New Agency Model – Part I
•    Neiman Marcus Sucks
•    Dude – You know how I know you’re in marketing?
•    Working with PR Firms, Part 1
•    Lean Lists
•    Working with Creative Designers
•    Changing Your Company Name

“Our blog is a way for us to share our thoughts and insights with other professional marketers around the world,” said J. William Tincup, principal and co-founder of Starr Tincup. “It is an opportunity to discuss the topics that continually change the marketing industry, and in turn, affect the way marketing is conducted from day-to-day.”

To read Starr Tincup’s blog, visit http://starrtincup.blogspot.com.

About Starr Tincup

Starr Tincup is an integrated marketing firm for business-to-business software and services companies. The company helps its clients select, acquire and retain customers through direct and indirect channels. The scope of services includes the development and execution of market research, sales and marketing process, marketing programs, and best-of-breed sales and marketing technology implementation and integration.

For more about Starr Tincup, visit their website at www.starrtincup.com or read their blog at http://starrtincup.blogspot.com.

Media Contacts
Bret Starr
Principal and Co-Founder
817.204.0388
starr@starrtincup.com

J. William Tincup
Principal and Co-Founder
817.204.0400
tincup@starrtincup.com
Starr Tincup
Published on:2006-09-12

Terms | Privacy | Contact us | Site Map | Links

Sitemap 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61
62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91
92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121
122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151
152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181
182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211
212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241
242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271
272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301
302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331
332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361
362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391
392 393 394 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421
422 423 424 425 426 427 428 429 430 431 432 433 434 435 436 437 438 439 440 441 442 443 444 445 446 447 448 449 450 451
452 453 454 455 456 457 458 459 460 461 462 463 464 465 466 467 468 469 470 471 472 473 474 475 476 477 478 479 480 481
482 483 484 485 486 487 488 489 490 491 492 493 494 495 496 497 498 499 500 501 502 503 504 505 506 507 508 509 510 511
512 513 514 515 516 517 518 519 520 521 522 523 524 525 526 527 528 529 530 531 532 533 534 535 536 537 538 539 540 541
542 543 544 545 546 547 548 549 550 551 552 553 554 555 556 557 558 559 560 561 562 563 564 565 566 567 568 569 570 571
572 573 574 575 576 577 578 579 580 581 582 583 584 585 586 587 588 589 590 591 592 593 594 595 596 597 598 599 600 601
602 603 604 605 606 607 608 609 610 611 612 613 614

This website disclaims any content found in these news releases or articles. Issuers of news releases or articles are solely responsible for the accuracy of their content. If you have any questions regarding information in these news releases, please contact the issuers of the press releases.
© Copyright @ 2005. All rights Reserved. Use of our service is protected by our Privacy policy and Terms of Service.