National Export Initiative Marketing Outreach Effort Finds Champion in TR Cutler, Inc.

The National Export Initiative will increase access to trade financing for businesses that want to export goods while also increasing the amount of trade-financing export-import offers to support small and medium-sized businesses. The President explained that the government has not done enough to promote businesses abroad in the past, and under the National Export Initiative, the U.S. will advocate for American companies around the world. While addressing the importance of America being able to compete in the global marketplace, President Obama explained that every $1 billion increase in exports would support more than 6,000 jobs. To promote American exports, the announced that the administration launched the National Export Initiative, an effort to utilize the resources of the government in support for businesses that sell goods and services abroad. As the global economy rebounds, demand for US products is growing. According to the United States Department of Agriculture’s Foreign Agricultural Service, US agricultural exports are projected to top $104.5 billion in 2010, an increase of $7.9 billion from last year. President Obama’s new National Export Initiative seeks to double the amount of US exports over the next five years. Exporters of food and agricultural products can take advantage of this momentum. The four non-profit State Regional Trade Groups (SRTGs) will accept applications for the 2011 Branded Program, a reimbursement program designed to help small businesses offset the costs of promoting their food and agricultural products overseas.The Branded Program can reimburse US companies up to half of their international marketing expenses for items such as advertising, traveling and exhibiting at international trade shows, in-store promotions, changes to labels and packaging, and more. Program participants must be businesses classified as small according to Small Business Administration guidelines or agricultural cooperatives. Products eligible for Branded Program promotion must contain at least 50 percent US agricultural ingredients and be labeled as “Product of the USA.”To apply, companies can submit a pre-qualification worksheet to the SRTG that serves the region where they are headquartered. § Midwestern states Food Export Association of the Midwest USA; Joe Yotti, 312-334-9200§ Northeastern statesFood Export USA – Northeast; Antoniya Gospodinova, 215-829-9111§ Southern statesSouthern US Trade Association (SUSTA); Deneen Wiltz, 504-568-5986§ Western statesWestern US Agricultural Trade Association (WUSATA); Ann Buczkowski, 360-693-3373TR Cutler, Inc. will be working with the organizations to devise and generate the best marketing outreach effort for global branding of these companies. About TR Cutler, Inc. and Manufacturing Journalist Thomas R. Cutler:TR Cutler, Inc., (www.trcutlerinc.com) based in Ft. Lauderdale, Florida, was founded by Thomas R. Cutler a dozen years ago. Cutler maintains extraordinary relationships with clients, journalists, editors, trendsetters, and key business leaders worldwide and has become a key resource for those writing about the manufacturing sector. Cutler founded the Manufacturing Media Consortium in the early 1990's. This extraordinary group of more than 3500 journalists, editors, economist, and other industrial leaders worldwide writes about trends, data, case studies, profiles, in the manufacturing, industrial, and distribution sectors. Cutler works with thousands of media outlets to expand manufacturing media coverage. Cutler, ranked as the leading manufacturing journalist worldwide, has authored more than 2500 articles for a wide range of manufacturing periodicals, industrial publications, and business journals including most of the leading monthly trade publications. Cutler is a proud member of the Society of Professional Journalists (SPJ), the Online News Association (ONA), Committee of Concerned Journalists (CCJ), as well as the American Society of Business Publication Editors (ASBPE.) Cutler recently established a Manufacturing Marketing Research strategic alliance with Michigan-based JPines Media (www.JPinesMedia.com), dedicated to measuring the pulse of the manufacturing sector, particularly manufacturing firms which are privately held and rarely accounted for when gauging the industry sentiment. TR Cutler, Inc. is now ranked as the largest manufacturing-dedicated public relations and media consultancy, providing a voice for manufacturers worldwide.

TR Cutler, Inc.www.trcutlerinc.comThomas Cutlertrcutler@trcutlerinc.com888-902-0300

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