ATLANTA, Sept., 7, 2010- A few factors made the Kindle a modest success when it first came on the seen in November 2007. First, it implemented a screen made by E Ink that looks amazingly similar to ink on paper. The screen is not illuminated unlike a laptop or an IPhone, which there is no glare, no straining your eyes, and no battery consumption.

When turning the page that is the only time you use power, producing millions of black particles to realign. When you are not turning the page, the ink pattern remains on the screen without utilizing power. When you began to fall asleep while reading, you can lay it on your bedside table without be concerned about turning it off.

The major Kindle phenomenon was its wireless connection. Due to Sprint’s cellular Internet service, the Kindle always stays online whether your indoors, outdoors, or miles from the nearest Wi-Fi hot spot. For laptops the cost for this service is $60 a month, however, Amazon takes care of the Kindle’s wireless bill, depending on the consumer to buy e-books on impulse. This is how the scenario plays out, “Have you read ‘The Audacity of Hope’?” someone may ask you, “Why, no, but I’ll download it now!” And you’ve got the whole entire book in less than 60 seconds later. It is a thousand times more convenient and compatible and much more exciting than loading books from a PC with a cable, as you must with Sony’s Reader and the Kindle’s archrival.

The Kindle includes a simple Web browser as a bonus which is great for quick wireless Wikipedia checks and blog reading. There’s a new Kindle priced at $359, starting today. It is called the Kindle 2, however Kindle 1.1 would be more similar which the changes are fairly minor.

They are exactly what’s needed to turn a very good reader into an even better one.

The buttons that turn the page are now much smaller and the click buttons are on the inward edge of each button, so therefore you do not have to worry about setting off page turns just by picking the device up.

The new, square plastic joystick is homely and stiff, but it gets the job done. The back now has brushed aluminum and turning the pages on the Kindle is much faster now.

Photos view sharper images due to the screen shows 16 shades of gray and not four, so you can also zoom in and rotate them. The new Kindle is a sleeker and more sealed-in.

The built-in memory holds seven times as much — 1,500 books which means you do not have to expand storage with a memory card.

The battery is also sealed inside and it lasts 25 percent longer per charge (four days of reading with wireless turned on, or two weeks if it’s off). It cost $60 for Amazon to replace the battery. The Kindle has audio sound in which it will also read aloud to you through its tiny stereo speakers or headphone jack, and also turn the pages as it reads along.

Do not even think of turning every book into an audio book. Kindle voices have some strange inflections and pronunciations which sound oddly Norwegian, sometimes — and, they are not able to express any emotion. Annotations and clippings are auto-backed up on Amazon.com, as they were before. However, now if you buy multiple Kindles, all of them recall where you left off from reading in each book.

The Kindle catalog is bigger and now has 240,000 books that are available. New York Times bestsellers are $10 each, which is less than the hardcover editions. Older books run $3 to $6. Amazon is still a long way from its “any book, any time” goal.

You can have any of 30 newspapers, including this one, wirelessly beamed to your Kindle each morning ($10 to $14 a month) — minus ads, comics and crosswords. Magazines (22 so far, $1.50 to $3 monthly) and blogs ($2 a month) can arrive automatically, too. You can also send Word, text, PDF and JPEG documents to the Kindle using its private e-mail address which is excellent to publishers, lawyers, academics, script readers and so on — for 10 cents each. Or transfer them over a USB cable for nothing.

The Kindle has the usual list of e-book perks: dictionary, text search, bookmarks, clippings, MP3 music playback and six type sizes (baby boomers, arise). Trees are  saved because there is no need to furnish paper for Kindle books, either.

An e-book reader device is a delicate piece of electronics which can be lost or dropped.

There are other portable devices, such as, IPhones, IPod Touches, and Smartphones which already serves as cameras, calculators and Web browsers will soon become the monopoly of e-book readers as well.

The point everyone is missing is that in Technology, nothing ever replaces anything. E-book readers will still have the desire to read regular hardcover books and the iPhone will not replace e-book readers. They will all thrive, serving their respective audiences.

The new Kindle edges even closer to the ideal of an e-book  reader. The reading experience is immersive, natural and pleasant; the book catalog, while not yet complete, is growing and delivered instantaneously; and apart from the keyboard, the design feels right. If the Kindle’s success continues to grow, then it may be known as the spark that finally ignites mainstream e-books.

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