New Licensed Eyewear and Sunwear Collection Created By Optimate

ARCADIA, CALIFORNIA, May 15th ----- a strong win for the eyewear consumer, OPTIMATE, INC., through a license agreement with EVERLAST WORLDWIDE, INC. of New York, New York, has just announced the worldwide agreement with the exception of Asia, of its Everlast licensed eyewear and sunwear collection. Joseph De Marzio, Optimate Director of Marketing, stated that: “Everlast’s reputation for offering high-quality, innovative, technologically advanced, sports related products with durable features and extreme styling makes the extension into eyewear and sunwear for consumers of all ages a natural brand extension. We are honored to partner with the brand experts at Everlast and extremely encouraged by the overwhelmingly positive response we have received from the optical and sunglass marketplace thus far.

The licensed eyewear and sunwear collection will reflect our value of innovation, quality, styling, and commitment to our customers. Everlast has done an excellent job of building a line of world-renowned products that have exceeded consumers’ performance expectations for almost a hundred years; they are truly “The Choice of Champions.” Everlast’s reputation and overwhelming brand recognition, not only in the world of boxing but in the minds, bodies and souls of all who wish to push it to the limit will be a key component in Optimate’s approach to design, styling, quality, marketing and brand presence in today’s ever evolving marketplace.”

About Everlast Eyewear and Sunwear----

The Everlast Eyewear and Sunwear collection will build on the company’s heritage of durable craftsmanship and ingenuity, with a strong emphasis on technology and today’s progressive fashion. The collection will be designed to exceed the eyewear buyer’s quality, performance, style and reliability needs. Wearable, fashion-forward, hi-tech modern looks round out the collection and are incorporated in every design.

About Optimate, Inc. ----

The collection is designed and created by Optimate, a leading supplier of eyewear and sunwear made for men and women of all ages. Its perpetually best-selling Amadeus®, Baron®, Broadway® and HEAT® Eyewear and Sunwear Collections as well as Information about Optimate, Inc., a top U.S. supplier of quality eyewear, is available at www.optimateinc.com

About Everlast Worldwide Inc.

Everlast Worldwide Inc. manufactures, markets and licenses sporting goods, apparel and active lifestyle products under the Everlast brand name. Since 1910, Everlast has been the preeminent brand in the world of boxing and is among the most dominant brands in the overall sporting goods and apparel industries. Over the past 96 years, Everlast products have become the “Choice of Champions™”, having been used for training and professional fights by many of the biggest names in the sport. Everlast is the market leader in nearly all of its product categories, responsible for leading eight of the top ten boxing equipment products in sales. In addition to producing and marketing boxing equipment and accessories, Everlast Worldwide Inc. licenses its brand to providers of men’s and women’s sportswear and active wear, children’s wear, footwear, watches, cardiovascular exercise equipment and gym/duffel bags. At the retail level, Everlast’s licensed products generate over $700 million in revenues. The company’s Web site can be found at http://www.everlast.com

Contact:
Joe De Marzio
Press:
800-387-8877, ext.103
626-821-1388, ext. 103

Retailers:
800-387-8877
Published on:2006-05-16

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