If you own or run a sports league, chances are you’ve spent nights lying awake in bed wondering how to get more out of your league’s website. Sports league websites are more than just simple online advertisements. League websites today require an innovative host of tools to advertise, establish, and manage official league activities. Today’s sports websites require the ability to provide easy online registration, real time roster and schedule updates, rulebooks, equipment offerings, and more. The best sports league websites offer all of these factors along with interactive user tools designed to give the teams and players a sense of entertainment and enjoyment.
The number one reason to have a league website is exposure. The internet has become the number one resource for information. Whether you are looking for a plumber or a pick-up truck, chances are you start your search online. The same can be said for sports leagues. When a parent wants to place their child in local sports, be it tennis or track, baseball or basketball, they’re going to start their search online. Having a compelling and engaging website that not only draws visitors in, but keeping them captivated is paramount to your leagues success. The internet is any sports leagues lifeblood and the most successful leagues have the most engaging websites.
But what do you do once you have their attention? Many sports websites miss the boat when it comes to this critical question. The answer is an old cliché in the world of professional sales, “Strike while the iron’s hot.” Without an easy to use online sports registration tool you’re website is nothing more than a nice flyer. Even if you design your site to be easy to navigate and provide plenty of contact information, you’re doing yourself a disservice without providing online registration. Registration forms can be as simple as embedded PDF files which allow the user to fill in the boxes and then attach payment via credit card, paypal or check. By incorporating registration tools into your league’s website you’re bound to increase your rosters and improve your bottom line.
Attracting new participants isn’t the only reason to host a sports league website. A website can be an asset or expenditure. Nothing is more frustrating than a sports league that is poorly run or mismanaged. If your league lacks in user friendly content chances are it won’t help your bottom line and it will just cost you in monthly hosting fees and domain registration. Good sports websites contain all the tools coaches, players, and parents will need in one easy to use place. The best sports websites have pages for schedules where coaches and parents can view upcoming games, times, and locations as well as prepare for their opponents.
Many top sports league websites contain pages where teams can personalize their own home page, complete with color schemes, images, rosters and player pictures. For security reasons it’s always a good idea to password protect pages and sites that contain profile information and/or pictures of young players. However, kids love seeing themselves in action online, it reminds them of watching their heroes in action on the big screen every Sunday, and parents love being able to share photos and video in a sort of online virtual scrapbook.
If your sport requires specialty equipment it might be a good idea to either provide an online shopping page, or provide hyperlinks to other websites where players and parents can purchase suitable gear. Partnering with a sporting goods company to host their products on your league website is a good way to subsidize your league and put a little extra cash in your pocketbook. Plus it gives parents and players a convenient place to obtain all the required safety equipment to safely play the game.
Sports league websites today require much more than a simple introduction and contact information. They need to provide a safe and secure place for coaches, players, and parents to go for all their league needs, and choosing the right company to help create and manage your sports website can be the difference between being the top sports league in your area and just another backyard ball game.