Branded Ltd. today announced the launch of Digital Matters 2011, Asia's first regional forum focusing exclusively on the monetisation of online video content. 

Presented in association with Music Matters and CASBAA, Digital Matters 2011 is the symposium for showcasing online innovation, sharing success stories and collaborating with new partners for new business models. The programme incorporates the digital entertainment vertical markets of movies, television, video gaming and advertising. 

Mr. Jasper Donat, Co-Founder of Branded and President of Music Matters said, "The battle to dominate in Asian online entertainment is in a dynamic period, with new media players challenging established media might and content providers seizing new online opportunities. The timing to launch Digital Matters couldn't be better." 

Digital Matters is being produced in association with CASBAA, the industry body for digital multichannel television, content, platforms, advertising and video delivery across Asia. "The rollout of Digital Matters with our partner Branded fits well with CASBAA's long-term commitment to digital content development and digital distribution across the region," Marcel Fenez, Chairman of CASBAA and Global Leader, Entertainment & Media Practice, PricewaterhouseCoopers. 

The Asian online entertainment revolution will be discussed by the diverse companies that are shaping the future of the online entertainment ecosystem - including content owners, content creators, brand owners, digital marketing mavericks, social media gurus, gaming heroes, online service providers, and digital advertising front runners. 

"Digital entertainment leaders often reference the impact of digital on the music industry as the genesis of the digital entertainment revolution. The co-located Digital Matters and Music Matters conferences give Asian music and video entertainment professionals more opportunity to connect through content," Mr. Donat continued. 

Now in its sixth year, Music Matters is the leading event for key players in the music industry to discuss the business of music. Music Matters 2011 has comprehensive music industry support from across the value chain, including Asian artists, digital music distributors, music labels, promoters and digital music service providers. 

Programme
Digital Matters 24 - 25 May 2011
Music Matters 26 - 27 May 2011
Music Matters Live 26 - 28 May 2011 

Website: http://www.digitalentertainment.asia