RBI's Customer Satisfaction Index for Bombardier Recreation Products Enters Phase Two

Ralyn Business Intelligence (RBI) has launched Phase Two of the Bombardier Recreation Products (BRP) Customer Satisfaction Index (CSI) reporting. Now recreational vehicle dealerships can access their Customer Satisfaction Index reports in real time online.

The new 2006 BRP Customer Satisfaction Index system is a web and Interactive Voice Response-based initiative designed to accurately gauge customers' experience and deliver the results to BRP dealerships in real-time reporting.

"We are happy to announce the latest phase of our CSI program to our Dealer Network for 2006," said Rene Quenneville, Director Network Support for BRP. "With our ten-plus year relationship with RBI, we are continuing to invest in customer satisfaction management. Ralyn Business Intelligence continuously provides state of the art solutions to customer data management."

This CSI system was built based on dealer requests during the Customer Satisfaction Index Phase One and the pilot project conducted in 2005. With the Customer Satisfaction Index, businesses and dealerships can:
* Understand what their customers want and deliver it through customer initiatives
* Create and monitor focused marketing strategies
* Track customer satisfaction, loyalty, concerns, and product preference
* Use customized survey systems provided by RBI to develop business strategies

"As a participant in the CSI Pilot Project, I was very impressed with the ease of use and the detail of the drill down," said Korey Cronquist of Team CC. "It's very useful to know what my customers are saying. The CSI system has changed our business structure. The customers' comments have helped us improve our store to better suit their needs."

RBI will be holding Customer Satisfaction seminars at this year's BRP Club, in Dallas from February 28th to March 6th. The seminars will cover the importance of customer satisfaction and how to effectively use the CSI reports and hot sheets. Recreational vehicle dealers attending the seminars will also receive tips on how to improve customer satisfaction and develop effective customer management techniques. To learn more about Customer Satisfaction 'Real-Time’ Reporting and the benefits of using customer insights as business intelligence, visit www.RalynTraining.com.

About Ralyn Business Intelligence
RBI enables organizations to proactively manage their customers, employees, dealers and franchisees using real time business intelligence solutions through an integrated portfolio. RBI provides clients the insights to make real-time strategic and tactical decisions that impact Brand Performance.

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