McVitie’s Smooth White Chocolate Digestives have been designed with the slightly more sophisticated nibbler in mind.

Thanks to the ideal crunch/crumb balance that McVitie’s devotees will recognize, the pure White Chocolate is more sheet-friendly than traditional chocolate - so they make the perfect treat to munch under the covers.

The new range is…

* White Christmas - great for festive munching
* White as a sheet – much more practical for bedtime snacking

Liz Ashdown, Brand Manager at McVitie’s says: “We wanted to come up with a practical duvet-proof remedy for Digestive fans who love a midnight feast, so White Chocolate was the natural solution. We have a funny feeling that the new variety will also be popular with scientists, brides and tennis players!”

McVitie’s Digestive Biscuit fans have already been spoiled for choice this year with Milk Chocolate Mint and Milk Chocolate and Orange varieties making a welcome appearance on supermarket shelves.

And to build on the tradition of asking customers what they want from a biscuit, McVitie’s is running a poll for consumers to vote and keep White Chocolate Digestives in stores all year round. This call to action is on the back of pack directing consumers to www.whitechocdigs.com in order to cast their votes!

The Christmas Limited Edition McVitie’s White Chocolate Digestives will be available in all good grocery retailers from October 1st for a recommended retail price of £1.15 for 300g.

-Ends–

Published on: 2005-11-28