10 October 2011 – As marketing trends change and new ones replace the old, showing great potential in the long run, experts in the field of Internet marketing are advising their greener fellow marketers to take measure of the principles they follow in designing specialized marketing pages.
Specialized marketing pages have been the life juice of online marketing since the days of interruption marketing strategies and black hat Search Engine Optimization (SEO). Now that social validation, inbound marketing, and mobile marketing are the up and coming trends, they still play vital and central roles.
Ecommerce sites, landing pages, and squeeze pages all play important roles in the grand s\marketing strategy of any advertising firm or professional. The ecommerce sites are front end point of sale websites that generate direct income, the landing pages are customized to target specific demographic that ads and links drive to them, and the squeezes pages are essential lead generating tools that can also directly convert prospects.
Yet these tools can do little if the principles behind their design are unsound. Mostly, advertisers or merchants don’t play the part of webmaster when it comes to their websites, or if they do most of their sites don’t display proper levels of Web design quality.
The measure of Web design quality should match the ecommerce and marketing value of the site however, and if that means at least educating hired Web designers about what is a squeeze page and its basic principles, then that is a small price to pay for greater efficiency.