Digital River Enhances its E-Commerce Platform to Support Growth in its Sales Network

Digital River, Inc. ( NASDAQ:DRIV ), a global leader in e-commerce outsourcing, today announced it has made enhancements to its e-commerce platform to support continued growth in the Digital River Sales Network. The company`s ongoing development efforts offer online retailers more advanced marketing opportunities and merchandising capabilities to increase customer acquisition and retention, and boost online revenue through the sales of downloadable software, game and e-book titles.

Through an improved data delivery system and site flow, online retailers now can more efficiently import Digital River`s downloadable catalog into their online systems so it can be more effectively marketed and sold alongside their complementary product lines. The integrated approach enables purchases of digital and physical products to take place through a single shopping cart and offers end users all the conveniences of a one-stop shopping experience. To increase the number of products available for sale and delivery through its online sales channels, Digital River intends to continue adding digital software, game and e-book titles to its downloadable catalog. Today, Digital River supports and manages one of the largest digital catalogs in the world.

"Online retailers in particular are finding our network enhancements to be attractive complements to their existing online sales strategies," said Joel Ronning, Digital River`s CEO. "With the growing popularity of digital delivery, the rise in broadband adoption and retail shelf space running at a premium, more retailers are expressing interest in promoting digital product categories. Through our online network, we can offer them access to a ready-made catalog of software, gaming and e-book titles. They can download and resell these titles without inventory and stock rotation requirements and end-of-life returns, while ensuring their customers have the newest and freshest product selection."

"With the mass consumer market showing an increasing level of interest in buying and downloading digital content from top online computer and software retailers, we believe Digital River is poised to become a major supplier of downloadable products," said Tom Venable, Digital River`s senior vice president of retail sales. "We believe that retailers that are early adopters of digital delivery trends and have the opportunity to take a leadership position can become a destination of choice for purchasing downloadable software, games and e-books."

"By forging the relationship with Digital River, Newegg.com was able to enter the downloadable software industry and bring forth a new revenue stream that has proven to have great potential for continuous success and growth," said Howard Tong, Newegg.com`s vice president of marketing. "Digital River has helped expand our product offering, attract new customers and grow our software business. Within a year of launching our downloadable software retail store, we already are being recognized by our customers as a key market player in this category."

Newegg.com recently received Computer Shopper magazine`s 2004 Shopper`s Choice Awards for Best Place to Buy Software and Overall Best Place to Buy Online. Newegg.com is an e-commerce marketplace for computer software and hardware, consumer electronics, peripherals and accessories.

About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company`s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. and European cities. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Forward-Looking Statements
In addition to the historical information contained herein, this press release contains forward-looking statements, including statements regarding the company`s plans to enhance its e-commerce platform, expand its downloadable product catalog and sales network, and strengthen its position as a supplier of downloadable products, as well as other statements containing the words, "will," "believe," "intends," "plans," "expects," and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others: Digital River`s limited operating history and variability of operating results; competition in the electronic commerce market; difficulties and risks in penetrating or expanding into new markets in general and in the downloadable product market in particular; the ability of the company to successfully expand its downloadable product catalog, sales network and services, and the market`s acceptance of such offerings; and other risk factors referenced in Digital River`s public filings with the Securities and Exchange Commission.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

Media Contact:
Gerri Dyrek
Associate Director, Public Relations
Digital River, Inc.
952-253-8396
publicrelations@digitalriver.com

Investor Relations Contact:
Carter Hicks, CFO, 952-253-8406
Digital River, Inc.
investorrelations@digitalriver.com

Published on:

2005-04-17

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